HONG
HUA

Industrial Designer/
Creative Technologist/


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Bull’s Stem


One day, in a pile of objects all jumbled up together, I found an old bicycle seat right next to a rusty set of handlebars. In a flash, they joined together in my head. The idea of the Bull's Head came to me before I had a chance to think...


Taco Bell Live Más Drive-Thru Cam


Put thousands of real fans into Taco Bell’s Super Bowl ad, not LeBron James, nor Doja Cat.

Featured on Fortune, Vice, Ad Age...


Fooscade


Inspired by the most classical PONG GAME and the most popular table-top game FOOSBALL, Fooscade incorporates their game & interaction mechanics and creates a never-seen-before arcade experience...

Featured on Designboom, Alt.Ctrl.GDC 2023, Super MagFest 2024


AUTO~WAVE~MACHINE


Body movements play an important role in musical performance. How can posture further enhance musical expression? How can AI be integrated into the co-creation process?

Featured on 2024 Open Hardware Summit


PORIFERA-BRICKS


By analyzing the biological structure of Hexactinellida in Porifera, design strategies are applied to an innovative mechanical structure of breakwater. This construction enhances the heterogeneity of the intertidal artificial landscape, and creates an integrative boundary between marine life and human.