Taco Bell Live Más Drive-Thru Cam
2024
>>>Deeplocal with Biite and Taco Bell
>>>Industrial Design + Experience Design
>>>I had my first ever Taco Bell for the launch of this project!
For their 2025 Super Bowl ad, Taco Bell wanted to ditch the usual celebrity endorsements, shining a light on their vibrant community instead. The idea: turn the drive-thru into a mobile photo booth, giving fans their moment in the spotlight while generating authentic content for advertising’s biggest stage.
- Taco Bell 2025 Big Game Ad | The Fans feat. Doja Cat and LeBron
The Live Más Drive-Thru Cam, created with Biite, was a traveling drive-thru photo booth that stopped at five restaurants across five states. Fans drove under a tech-enabled arch, snapped photos with their crew and Taco Bell haul, and got filmstrip-style digital takeaways via the Taco Bell app or email. With consent, their photos could even appear in Taco Bell’s Super Bowl commercial.
- Behind the Scenes: The Taco Bell Live Más Drive Thru-Cam
- Taylor Montgomery,CMO of Taco Bell, was really having a time here
- Digital Takeaway, and random me testing the rig
