Taco Bell Live Más Drive-Thru Cam
Deeplocal (Experiential Designer, Creative Technologist), 2024
For their 2025 Super Bowl ad, Taco Bell wanted to ditch the usual celebrity endorsements, shining a light on their vibrant community instead. The idea: turn the drive-thru into a mobile photo booth, giving fans their moment in the spotlight while generating authentic content for advertising’s biggest stage.
The Live Más Drive-Thru Cam, created with Biite, was a traveling drive-thru photo booth that stopped at five restaurants across five states. Fans drove under a tech-enabled arch, snapped photos with their crew and Taco Bell haul, and got filmstrip-style digital takeaways via the Taco Bell app or email. With consent, their photos could even appear in Taco Bell’s Super Bowl commercial.
Read more at Deeplocal.com